Niki Demar

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Niki Demar – Biography, Profile, Facts, and Career

Niki Demar is an American Singer, Actress, Songwriter, YouTube Star.

She became famous after posting beauty-related videos on YouTube.


Niki made her kickstart to the fashion and beauty industry back in 2012, when she created a YouTube channel called nikiandgabybeauty on September 13, 2012.

At that time, she uploaded her first YouTube video which has the title Demi Lovato Inspired Curls Tutorial. This first video then later made her name rise to stardom.

Two months ago, this fashion lover made her second content titled Natural Flawless Quick & Easy Look on November 4, 2012.

In December 2012, Niki then posted her first room tour on December 30.

Not satisfied by only digging deeper in the fashion and beauty world, on June 26, 2013, she uploaded her first cover of Demi Lovato’s Warrior on 00Remake Girls.

One year later, she decided to create her new YouTube channel, Niki Demar, on June 18, 2014. But she started her content one in 2015 when she made a closet tour video.

Niki later made more music covers, such as Grace Vanderwaal’s I Don’t Know My Name (2016), Maggie Lindeman’s Pretty Girl (2017), and Halsey’s Strangers (2017).

In 2018, this friendly influencer then made her debut single, Let It Roar, on July 13, 2018, in her and Gabi’s EP, Individual.

Niki then ventured her wings by becoming a businesswoman by launching her jewelry brand, NikNaks, on October 4, 2019.

Later, she made releases for some songs, such as Sad Holiday (2019) and Alone In My Car (2020).

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  • Real Name: Nicola Teresa DeMartino
  • Stage Name: Niki Demar
  • Nickname: Niki
  • Birthday: May 5, 1995
  • Birthplace: Bethlehem, Pennsylvania, United States
  • Zodiac Sign: Taurus
  • Nationality: American
  • Religion: –
  • Profession: Singer, Actress, Songwriter, YouTube Star
  • Education: Notre Dame High School, DeSales University
  • Hobbies: Watching TV, Spending time with dogs
  • Facebook: Niki DeMar Official
  • Twitter: @nikidemar
  • Instagram: @niki
  • TikTok: @nikidemar
  • YouTube: NIKI DEMAR Official

Height, Weight & Appearance

  • Height: 154 cm (5’01”)
  • Weight: 54 kg (119 lbs)
  • Blood Type: –
  • Hair color: Brown
  • Eye color: Brown
  • Body measurements: –
  • Shoe size: –
  • Dress Size: –


  • Father: Jeffrey DeMartino
  • Mother: Nelida Garcia DeMartino
  • Brother: Anthony DeMartino
  • Sister: Gabriella DeMartino, Alessandra DeMartino

Boyfriend & Dating History

Nate West

Niki and Nate, a drummer, dated since 2017.

However, it was announced that they broke up in 2022. The cause of their breakup is unknown but Niki reportedly received many hate during their relationship and after their breakup.

Niki put out a statement on Twitter and said, “love is feeling, and we have that for one. We do film our lives, but we don’t have any interest in filming our lives behind the doors.” This made her haters stopped criticizing her.

Jerry Pascucci

Niki dated Jerry, a friend from high school, for four years.

Further details about their relationship is unknown.

Net Worth

Niki has an estimated net worth between $1 million – $5 million. She mainly earns from her career as a Singer, Actress, Songwriter, YouTube Star.


  • Niki Demar was born at 5.54 p.m.
  • She has Italian and Cuban descent.
  • Her older sister, Alex is a YouTuber and actress.
  • Niki’s twin, Gabi, is an actress, singer, songwriter, and also YouTuber.
  • Niki has a good relationship with her own grandparents.
  • She once moved to LA in 2017, but she came back to Pennsylvania.
  • Initially, Niki called her fans ‘Blue Babes’, but she then changed to ‘Iconiks’.
  • She frequently posted videos which are inspired by Ariana Grande.
  • She once met Ariana Grande in 2013’s The Listening Sessions Tour and 2019’s Sweetener World Tour.
  • She loves the fashion and beauty world so much.
  • When she was younger, she was a part of a group called ‘Pinkie’ alongside her twin sister, Gabi.
  • She loves to dye her hair purple and blue.
  • She loves to make several bold statements.
  • Niki is a friendly and down-to-earth person.
  • Niki loves to eat ice cream so much.
  • She loves to spend her time with her dogs.
  • Niki maintains a healthy diet.
  • She loves to film some videos and edit them.
  • She was born at St. Luke Hospital.
  • Her mother and father work as dentists.
  • Initially, she got a lot of rough experiences at Moravian Academy when her friends insulted her.
  • Her best friend, Kimmy, had passed away because of cancer.
  • Her ideal type is…

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TV Series

  • Blood Queens (YouTube | 2019), as Vivian Westwood
  • Extralogy (Digital Myth | 2019), as Meeka
  • Freakish (AwesomenessTV Production | 2017), as Sadie

Niki Demar is not just a talented YouTuber, but she is also an inspiring singer and fashion gurus. She never stops inspiring people with her uniqueness. Salute!